Public relations work

Operation Save Jack work

In January 2012, my friend Jack was told that he would need a bone marrow transplant in order to survive his leukemia. Typically, the chances of finding a match are 1 in 20,000, but as a Chinese-American, Jack's odds were even lower since very few Asian-Americans are in the U.S. registry. Even his fraternal twin brother was not a match. I coordinated the PR effort for Jack to drive attendance to bone marrow donation registration drives, creating a press kit and driving awareness via social media, media outreach and community outreach.

Results included record attendance at drives in Cupertino, including one drive with over 200 attendees registering to donate bone marrow (typically drives receive just around 20); over 350 people registering to donate bone marrow via drives and mail-in cheek swabs; retweets by influencers, including California Senator Leland Yee; and over 20 media placements in the span of two months, including San Jose Mercury News, SF Weekly, Cupertino Courier and key Asian-American publications AsianWeek, Hyphen Magazine and Pacific Citizen. In April, Jack beat the odds and found a 9/10 match.

Save Jack press kit [PDF]

Monta Vista Grad Needs a Bone Marrow Match
Patch
January 31, 2012

Monta Vista graduate, 23, needs bone marrow transplant to survive
Cupertino Courier
February 2, 2012

How to save a life
The Daily Californian
February 2, 2012

Family seeks bone marrow donor for son
San Jose Mercury News
February 7, 2012

Finding a Bone Marrow Match for Jack Chin
Patch
February 7, 2012

Save a Life: Ethnic Bone Marrow Donors in Short Supply
Yahoo Voices
February 7, 2012

Cupertino: Monta Vista High rallies to save one of its former students
Cupertino Courier
February 8, 2012

Operation Save Jack Underway
AsianWeek
February 13, 2012

Help Find a Bone Marrow Donor for Jack Chin
Patch
February 8, 2012

Staff, administrators, AADP to hold donor registry on Feb. 10
El Estoque
February 8, 2012

Community gathers to register for bone marrow drive
El Estoque
February 10, 2012

Huge Turnout for Jack Chin Bone Marrow Donor Drive
Patch
February 14, 2012

Cupertino: Monta Vista High rallies to host donor drive for former student
Cupertino Courier
February 15, 2012

Searching for the Perfect Match for Asian American Leukemia Patients
Pacific Citizen
February 17, 2012

Party for a Cause – Save Jack from Leukemia!
AsianWeek
March 2, 2012

The Hyphenite's Social Calendar: The Town Spectacle, Crossing Canal
Hyphen Magazine
March 7, 2012

Jack Chin, Bay Area Man with Cancer, Hopes to Find Bone Marrow Match at S.F. Party
SF Weekly
March 8, 2012

2 Bone Marrow Donor Registration Drives for Jack Chin in SF on Saturday
Patch
March 9, 2012

You don't know Jack
El Estoque
March 12, 2012

Cupertino shorts: 'Cure Cancer Cafe' returns on March 24
Silicon Valley Community Newspapers
March 22, 2012

Tickets are Still For Sale For Octagon Club's Cure Cancer Cafe Dinner on Saturday

Patch
March 23, 2012

Alumnus Jack Chin finds donor match after fourth month search
El Estoque
May 2, 2012

Cupertino: Monta Vista High alum receives match for bone marrow transplant
Cupertino Courier
May 31, 2012

Lengthy recovery begins
San Jose Mercury News
June 2, 2012

Press releases

Aerohive Launches Mobility Suite
Product launch release written for enterprise Wi-Fi provider Aerohive

Red Hat Adds Sophisticated Tiering and Data Protection Features to Its Industry-leading Storage Platform for OpenStack
Product launch press release written for software-defined storage company Inktank shortly after its acquisition by Red Hat

Aerohive Enables Accelerated Adoption of 802.11ac Gigabit Wi-Fi
Product launch release written for enterprise Wi-Fi provider Aerohive

RackWare Announces New Funding and Demonstrates Continued Demand for Its Cloud Management Technology
Funding and corporate momentum announcemen written for cloud management company RackWare

Aerohive Finishes 2013 with Strong Customer Growth and Product Innovation, Strategic Partnerships and Prestigious Award Win
Corporate momentum press release written for enterprise Wi-Fi provider Aerohive

RackWare Brings Cloud-Based Disaster Recovery for Physical and Virtual Workloads
Product launch release written for cloud management company RackWare

Aerohive Networks Appoints Seasoned Engineering Leader to Drive Innovation of Cloud-Based Mobility Platform
Executive team expansion press release written for enterprise Wi-Fi provider Aerohive

Inktank Updates Enterprise Product and Adds Further Support for Red Hat Ecosystem
Product update press release written for software-defined storage company Inktank

Press materials

Aulani Brochure
(Sample brochure created for PR Media class)

©2014-2015 Steffi Lau. All rights reserved.