Public relations work

In January 2012, my friend Jack was told that he would need a bone marrow transplant in order to survive his leukemia. Typically, the chances of finding a match are 1 in 20,000, but as a Chinese-American, Jack's odds were even lower since very few Asian-Americans are in the U.S. registry. Even his fraternal twin brother was not a match. I coordinated the PR effort for Jack to drive attendance to bone marrow donation registration drives, creating a press kit and driving awareness via social media, media outreach and community outreach.

Results included record attendance at drives in Cupertino, including one drive with over 200 attendees registering to donate bone marrow (typically drives receive just around 20); over 350 people registering to donate bone marrow via drives and mail-in cheek swabs; retweets by influencers, including California Senator Leland Yee; and over 20 media placements in the span of two months, including San Jose Mercury News, SF Weekly, Cupertino Courier and key Asian-American publications AsianWeek, Hyphen Magazine and Pacific Citizen. In April, Jack beat the odds and found a 9/10 match.

Save Jack press kit [PDF]

Patch
Monta Vista Grad Needs a Bone Marrow Match
January 31, 2012

Cupertino Courier
Monta Vista graduate, 23, needs bone marrow transplant to survive
February 2, 2012

The Daily Californian
How to save a life
February 2, 2012

San Jose Mercury News
Family seeks bone marrow donor for son
February 7, 2012

Patch
Finding a Bone Marrow Match for Jack Chin
February 7, 2012

Yahoo Voices
Save a Life: Ethnic Bone Marrow Donors in Short Supply
February 7, 2012

Cupertino Courier
Cupertino: Monta Vista High rallies to save one of its former students
February 8, 2012

AsianWeek
Operation Save Jack Underway
February 13, 2012

Patch
Help Find a Bone Marrow Donor for Jack Chin
February 8, 2012

El Estoque
Staff, administrators, AADP to hold donor registry on Feb. 10
February 8, 2012

El Estoque
Community gathers to register for bone marrow drive
February 10, 2012

Patch
Huge Turnout for Jack Chin Bone Marrow Donor Drive
February 14, 2012

Cupertino Courier
Cupertino: Monta Vista High rallies to host donor drive for former student
February 15, 2012

Pacific Citizen
Searching for the Perfect Match for Asian American Leukemia Patients
February 17, 2012

AsianWeek
Party for a Cause – Save Jack from Leukemia!
March 2, 2012

Hyphen Magazine
The Hyphenite's Social Calendar: The Town Spectacle, Crossing Canal
March 7, 2012

SF Weekly
Jack Chin, Bay Area Man with Cancer, Hopes to Find Bone Marrow Match at S.F. Party
March 8, 2012

Patch
2 Bone Marrow Donor Registration Drives for Jack Chin in SF on Saturday
March 9, 2012

El Estoque
You don't know Jack
March 12, 2012

Silicon Valley Community Newspapers
Cupertino shorts: 'Cure Cancer Cafe' returns on March 24
March 22, 2012

Patch
Tickets are Still For Sale For Octagon Club's Cure Cancer Cafe Dinner on Saturday
March 23, 2012

El Estoque
Alumnus Jack Chin finds donor match after fourth month search
May 2, 2012

Cupertino Courier
Cupertino: Monta Vista High alum receives match for bone marrow transplant
May 31, 2012

San Jose Mercury News
Lengthy recovery begins
June 2, 2012

Press releases

Aerohive Launches Mobility Suite
Product launch release written for enterprise Wi-Fi provider Aerohive

Red Hat Adds Sophisticated Tiering and Data Protection Features to Its Industry-leading Storage Platform for OpenStack
Product launch press release written for software-defined storage company Inktank shortly after its acquisition by Red Hat

Aerohive Enables Accelerated Adoption of 802.11ac Gigabit Wi-Fi
Product launch release written for enterprise Wi-Fi provider Aerohive

RackWare Announces New Funding and Demonstrates Continued Demand for Its Cloud Management Technology
Funding and corporate momentum announcemen written for cloud management company RackWare

Aerohive Finishes 2013 with Strong Customer Growth and Product Innovation, Strategic Partnerships and Prestigious Award Win
Corporate momentum press release written for enterprise Wi-Fi provider Aerohive

RackWare Brings Cloud-Based Disaster Recovery for Physical and Virtual Workloads
Product launch release written for cloud management company RackWare

Aerohive Networks Appoints Seasoned Engineering Leader to Drive Innovation of Cloud-Based Mobility Platform
Executive team expansion press release written for enterprise Wi-Fi provider Aerohive

Inktank Updates Enterprise Product and Adds Further Support for Red Hat Ecosystem
Product update press release written for software-defined storage company Inktank

Press materials

Aulani Brochure (Sample brochure created for PR Media class)